We invest much of our time and resources on developing new products and enhancing existing equipment for broilers. Why? Around the globe, the consumption of poultry meat is rising: a development that is not surprising. Poultry meat is inexpensive, nourishing – and it tastes good!
In combination with the changing eating habits in many newly industrialised and developing countries and the global population growth, this means: more poultry meat will be produced in the future!