At the 2013 International Poultry Expo (IPE) in Atlanta, USA, Big Dutchman, one of the most well-known and recognized leaders in the poultry business, presented some exceptional attractions to celebrate 75 years of successful business. Besides the newest innovations, it was the unsurpassed 3D movie experience of a poultry house and the legendary Al Unser with his famous race car, which attracted hundreds of visitors to the booth.
Highlight of the celebrations was Big Dutchman’s grand booth reception, opened with a speech from Bernd Meerpohl (Chairman of the board) who proudly looked back onto Big Dutchman’s 75 year old history and achievements. He then took greatest pleasure in cutting the official anniversary cake together with Clovis Rayzel (President of Big Dutchman USA and Latin America).
Innovative poultry systems on display
During the 3 day long IPE, many visitors attended the Big Dutchman booth to learn about the new poultry systems being released, such as:
• AVECH III: Newly designed Enrichable / Enriched colony system to house more birds at less cost
• C2+ XL: Layer breeder nest that is deeper than the previous design
• NATURA Primus: New aviary rearing system
• NXB Breeder Nest: For the next generation of breeder hens
• GLADIATOR turkey feeding pan: Designed to last, and to improve feed conversion
• ViperTouch: The power to control your poultry house at your finger tips
3 D movie experience
A special treat for guests visiting the Big Dutchman booth was the unique 3D movie experience. Three separate videos were presented including one video on Big Dutchman’s popular AVECH colony system and the ideal space it provides for hens, a turkey video about the durable GLADIATOR feed pan, and a broiler video featuring the FLUXX feed pan and straight line auger system.
“The 3D experience was designed to give the viewer a better perspective of what goes on inside a poultry house,” said Clovis Rayzel. “The viewer is able to see how much room the hens have in the AVECH colony system, and this helps to understand in better detail, how the products work and how the animals use the poultry systems.”
Al Unser and his famous race car
To top things off, Big Dutchman had legendary race car driver Al Unser on hand to greet visitors and to sign autographs. Al brought along his race car “Johnny Lighting”, which he used to win two of his four Indianapolis 500 races. “Having Al and his car at the booth was a great experience for visitors,” says Terry Pollard, Vice President of North American sales for Big Dutchman.
